• Data Driven Linear TV
• Digital/Social
• CTV
Merge 1st or 3rd party audience segments with TV viewing data, Neustar consumption habits and planning CPMs to uncover the ideal budget allocations across broadcast, cable, CTV, social, and digital for optimal reach & frequency in a converged ecosystem.
Access advanced data & ratings without the high subscription /license costs.
PLAN
Plan local video campaigns across Linear, CTV, and Digital, taking audience consumption habits and costs into account to maximize impact and efficiency.
ACTIVATE
Access over 60,000 audience segments and 500+ Digital/CTV inventory sources to activate campaigns to effectively reach your audience.
MEASURE
Measure and optimize performance by tracking reach and frequency across channels – linear, CTV, and Digital. Improve future plans based on real results.
Precision Media Recommendations
By utilizing Precision Media data, which combines 1st or 3rd party audience segments with viewing data, Neustar consumption habits, SQAD data and eCPMs, we’re able to uncover the ideal allocations to optimally reach your target audience in their top DMAs.
Assumptions:
- 28-Week Flight
- 2800 Weekly TRPs
- Goal: Optimal Reach
- Target: C-Level Executives or Business Influencers w/HHI $200k+
Key Findings:
- Your audience consumes 53% more cable than the national average and 34% of their audience over-indexes on digital
- 54% are heavy TV viewers, while 34% are heavy digital users
- Optimal Budget Allocation:
- 5% Targeted CTV
- 3% Targeted Preroll
- 53% Broadcast
- 39% Cable
Powell, OH 43065 info@ctvmedia.com
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