How OTT Can Impact Your Advertising Strategies.

The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Comcast, Spectrum or Dish Network, in order to consume video content. With the introduction of OTT, which is short for “over-the-top,” consumers are […]

Precision Media

Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable reaches a meager audience at a high cost. DDL’s broad menu of networks combined with quality data affords more opportunity for success.  PRECISION MEDIA: 60,000 audience segments available to create your custom audience. Plan […]

IAB 2023 Outlook – Cross-Platform Measurement

The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus in 2023. There are several #adtechnology partners that deduplicate impressions and or track sales conversion. This data is essential to understand the consumer journey and how your audience is consuming […]

Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement

Agreement incorporates both local and national advanced audience television audience data RESTON, VA, Oct 3, 2019 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. “We have been […]

TV Advertising is More Affordable Than You Think

TV is the advertising medium that redefined everything. You don’t need to be involved in the marketing industry to understand how powerful television can be for building your brand. Yet many brands feel that TV seems out of reach because they can’t afford to reach their target audience. The common line of thinking with TV […]