The audience is here. Is your sports media plan?
The WNBA just had the most-watched season in its history, with 47 games topping one million viewers, and 71% of women's sports fans now watch live on CTV. Here's why that audience
An AI Made The Case For TV. We Didn’t Write A Word Of It.
We asked Google's Gemini a blunt question: have brands pulled too much money out of TV? It didn't hedge. Here's what it said about attribution theater, the reverse halo effect, and
The ROAS Math
Every bot impression, every spoofed app, every fake viewer still shows up as a line item on your invoice. It just doesn't show up as a real person seeing your ad.
The KPI Blind Spot
Less than 25% of CTV advertisers track fraud as a KPI. Here's why that blind spot exists, how bundle ID fraud slips through it, and what to ask your current partners before your ne
The Cost Of Doing Nothing
Somewhere between the media plan and the performance report, a chunk of your CTV budget is disappearing into inventory that never had a real person on the other end of it. Most adv
ENGAGE4U: Say Goodbye To Campaign Chaos
In today's fast-paced advertising world, managing campaigns across multiple platforms can feel like a full-time job in itself. The constant switching between tools, reconciling dat
Explore the Power of Multiscreen TV for Your Brand
At CTV Media, we don’t just observe trends; we help your brand capitalize on them. Recent industry insights provide an invaluable blueprint, showcasing precisely why multiscreen
Don’t Go Dark: Unpacking the Summer Advertising Slump Myth
Is your brand one of the 20% of advertisers that typically powers down its TV and streaming campaigns during the summer months?
Navigating the Maze: Key Marketing Trends
Here at CTV Media, we’re always digging into the latest data to ensure our clients’ media investments are working as efficiently and intelligently as possible.
Maximize Your Media Strategy: Key TV & Streaming Insights from Nielsen’s April Report
Here at CTV Media, we’re always digging into the latest data to ensure our clients’ media investments are working as efficiently and intelligently as possible.