An AI Made The Case For TV. We Didn’t Write A Word Of It.
We asked Google's Gemini a blunt question: have brands pulled too much money out of TV? It didn't hedge. Here's what it said about attribution theater, the reverse halo effect, and
The ROAS Math
Every bot impression, every spoofed app, every fake viewer still shows up as a line item on your invoice. It just doesn't show up as a real person seeing your ad.
The KPI Blind Spot
Less than 25% of CTV advertisers track fraud as a KPI. Here's why that blind spot exists, how bundle ID fraud slips through it, and what to ask your current partners before your ne
How Bad is Fraud in the CTV/OTT Landscape?
Are you maximizing your CTV ROI? Without the right tools, you’re likely losing money to fraud and missed opportunities.
Your Data-Driven Partner
Are you maximizing your CTV ROI? Without the right tools, you’re likely losing money to fraud and missed opportunities.
CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaig
August 2023 CTV Media NewsFlash
August 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
How OTT Can Impact Your Advertising Strategies.
The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Com
Precision Media
Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable re