Everyone’s Chasing Streaming — and Reach is Quietly Collapsing
Connected TV isn’t just growing — it’s redefining how brands reach audiences. With more than $33 billion invested in premium CTV video in 2025, advertisers have made it clea
CTV is Booming
Connected TV isn’t just growing — it’s redefining how brands reach audiences. With more than $33 billion invested in premium CTV video in 2025, advertisers have made it clea
CTV Media launches ENGAGE 4U, an AI-powered unified video platform
CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform powered by AI intelligence.
The Pitfalls of Hyper-Targeting
The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local ma
Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data RESTON, VA, Oct 3, 2019 – Comscore (NASDAQ: SCOR), a trusted partner for planning,