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April 12, 2023
By korey
CTV Media

Precision Media

Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable re

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April 12, 2023
By korey
CTVDigitalOTT

IAB 2023 Outlook – Cross-Platform Measurement

The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus

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