Why You Should Combine CTV/OTT with Linear TV
In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming ser
CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaig