CTV / OTT + TV Audience Optimization

Reaching audience at scale requires combining CTV/OTT with linear TV.  If your plan is 100%  streaming on a few platforms, your campaign will have limited reach.  Precision Media provides data on how to allocate budget based on targeting your audience and geography. This cross-screen tool is available to you at no cost. 

 

Audience & Media Optimization

Geography
Atlanta

Boston (Manchester)

Chicago,

Dallas-Ft. Worth

Houston

Los Angeles

Minneapolis-St.Paul

New York

Philadelphia

San Francisco – Oak – San Jose

Washington DC (Hagrstwn)

Marketwide 18+ Count:
38,102,800

Target Audience:
C-Level Executives or Business Influencers

Target Audience Count:
3,316,708 (9% of 18+)

CTV / OTT & Linear TV Highlights Include:

  • For the first time since February, overall television consumption rose 2.2% in June, driven by gains among people under age 18. 
  • Paramount+ debuts in The Gauge after reaching 1.0% of total viewing. Season 2 of Star Trek: Strange New Worldsgenerated almost a billion viewing minutes on Paramount+.
  • Streaming viewership rose by 5.8% to set a new high for the category at 37.7%. It approaches the high for any category of 40.1%, set by Cable in June 2021.  
    • The multi-platform (Hulu/Netflix/Paramount+) title W.A.T.received almost 5 billion viewing minutes.

Source: Nielsen ‘The Gauge’ June 2023

Have Questions? Let's Talk.

Interested in learning how CTV can help you achieve your goals?  Curious about OTT advertising or traditional linear TV advertising?  Reach out! 

 

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