CTV / OTT + TV Audience Optimization

Reaching audience at scale requires combining CTV/OTT with linear TV.  If your plan is 100%  streaming on a few platforms, your campaign will have limited reach.  Precision Media provides data on how to allocate budget based on targeting your audience and geography. This cross-screen tool is available to you at no cost. 


Audience & Media Optimization


Boston (Manchester)


Dallas-Ft. Worth


Los Angeles


New York


San Francisco – Oak – San Jose

Washington DC (Hagrstwn)

Marketwide 18+ Count:

Target Audience:
C-Level Executives or Business Influencers

Target Audience Count:
3,316,708 (9% of 18+)

CTV / OTT & Linear TV Highlights Include:

  • For the first time since February, overall television consumption rose 2.2% in June, driven by gains among people under age 18. 
  • Paramount+ debuts in The Gauge after reaching 1.0% of total viewing. Season 2 of Star Trek: Strange New Worldsgenerated almost a billion viewing minutes on Paramount+.
  • Streaming viewership rose by 5.8% to set a new high for the category at 37.7%. It approaches the high for any category of 40.1%, set by Cable in June 2021.  
    • The multi-platform (Hulu/Netflix/Paramount+) title W.A.T.received almost 5 billion viewing minutes.

Source: Nielsen ‘The Gauge’ June 2023

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Interested in learning how CTV can help you achieve your goals?  Curious about OTT advertising or traditional linear TV advertising?  Reach out! 


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