An AI Made The Case For TV. We Didn’t Write A Word Of It.
We asked Google's Gemini a blunt question: have brands pulled too much money out of TV? It didn't hedge. Here's what it said about attribution theater, the reverse halo effect, and
The ROAS Math
Every bot impression, every spoofed app, every fake viewer still shows up as a line item on your invoice. It just doesn't show up as a real person seeing your ad.
The KPI Blind Spot
Less than 25% of CTV advertisers track fraud as a KPI. Here's why that blind spot exists, how bundle ID fraud slips through it, and what to ask your current partners before your ne
Maximize Your Media Strategy: Key TV & Streaming Insights from Nielsen’s April Report
Here at CTV Media, we’re always digging into the latest data to ensure our clients’ media investments are working as efficiently and intelligently as possible.
Navigating the Murky Waters of Google’s Ad Revenue
Here at CTV Media, we’re always digging into the latest data to ensure our clients’ media investments are working as efficiently and intelligently as possible.
Mastering the Multiscreen
The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local ma
Multi Platform For The Win
The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local ma
How Bad is Fraud in the CTV/OTT Landscape?
Are you maximizing your CTV ROI? Without the right tools, you’re likely losing money to fraud and missed opportunities.
Your Data-Driven Partner
Are you maximizing your CTV ROI? Without the right tools, you’re likely losing money to fraud and missed opportunities.
Super Bowl LIX Dominates February TV Viewing
The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local ma