Why You Should Combine CTV/OTT with Linear TV
In today’s world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming services, advertisers have a wealth of new opportunities to reach their target audience. This has led many marketers to wonder whether traditional linear TV advertising is dead. However, the truth is that combining OTT/CTV with linear TV advertising can be a powerful way to maximize your ad reach and ROI.
In this post, we will explore the reasons why you should consider combining OTT/CTV with linear TV advertising. We will discuss how this combination can help you reach a wider audience, increase your frequency, target specific audiences, maximize your budget, and measure your results
1: Reach a Wider Audience
While OTT/CTV has become increasingly popular, traditional linear TV still reaches a massive audience. According to a Nielsen report, the average American watches over four hours of TV per day. This means that linear TV still has a significant reach, even if it is not growing as fast as OTT/CTV.
However, the rise of OTT/CTV has created new opportunities for advertisers to reach audiences who are increasingly cutting the cord. OTT/CTV allows advertisers to reach viewers who are watching TV on their mobile devices, laptops, and smart TVs. This means that advertisers can reach viewers who might not be watching linear TV at all.
By combining both linear TV and OTT/CTV, advertisers can reach a wider audience and ensure that their message is seen by more people. This can be especially useful for advertisers who are trying to reach a broad audience or who have a limited budget.
2: Increase Your Frequency
Frequency is a critical factor in any advertising campaign. It refers to the number of times that a viewer sees an ad. The more times a viewer sees an ad, the more likely they are to remember it and take action.
By combining linear TV and OTT/CTV, advertisers can increase the number of times their message is seen by their target audience. For example, an advertiser might run a TV spot during a popular show on linear TV and then follow up with a banner ad on an OTT platform. This can help build brand awareness and increase the chances that the viewer will take action.
3: Target Specific Ads
One of the biggest advantages of OTT/CTV is that it allows advertisers to target specific demographics, interests, and behaviors. For example, an advertiser might target viewers who are interested in sports, or who have recently searched for a specific product. This can help advertisers reach a more specific audience, ensuring that their message is seen by the people who are most likely to take action.
By combining linear TV and OTT/CTV, advertisers can use the strengths of both platforms to reach their target audience. For example, an advertiser might run a TV spot during a sporting event on linear TV and follow up with a targeted ad on an OTT platform that is specifically tailored to sports fans.
4: Maximize Your Budget
Maximizing your budget is essential in any advertising campaign. By combining linear TV and OTT/CTV, advertisers can maximize their budget and ensure that they are getting the most out of their advertising spend. This can help advertisers achieve a higher ROI and make the most of their marketing dollars.
For example, an advertiser might allocate a certain percentage of their budget to linear TV and a certain percentage to OTT/CTV. By carefully tracking the performance of each platform, advertisers can adjust their budgets to maximize their ROI.
5: Measure Your Results
Measuring the impact of your advertising campaigns is essential for optimizing your strategy and achieving maximum results. With the right tools and analytics, advertisers can measure the impact of both OTT/CTV and linear TV advertising.
For example, advertisers might use analytics tools to track the performance of their ad campaigns on both platforms. This can help them understand which ads are performing well and which are not. By analyzing this data, advertisers can optimize their campaigns for maximum results.
In conclusion, combining OTT/CTV with linear TV advertising can be a powerful way to reach your target audience, increase your visibility, and maximize your ROI. By leveraging the strengths of both platforms, advertisers can create a comprehensive marketing strategy that delivers results. So if you’re looking to take your advertising to the next level, consider combining OTT/CTV with linear TV advertising and see the difference it can make for your business.
Looking for a comprehensive advertising solution that combines the power of OTT/CTV and linear TV? Look no further than CTV Media. By partnering with CTV Media, advertisers can reach a wider audience, increase their frequency, and target specific demographics, all while maximizing their budget and measuring their results. With a focus on data-driven strategies and cutting-edge technology, CTV Media can help take your advertising to the next level. So why wait? Contact CTV Media today to learn more about how they can help you achieve your advertising goals.