CTV OTT + Linear Addressable Case Study

Advertiser Objectives

Increase travel to this US domestic state. 


          Category:        Tourism

          Market:           Multi-Market

          Media Types:   CTV/OTT and Addressable Linear TV

Our Solution

Reach travelers in nearby markets and track awareness and travel activity.

  1. CTV / OTT targeting active domestic travelers
  2. Arrivalist pixel provided geo-location intelligence on what % of the exposed CTV / OTT audience traveled to the destination
  3. Addressable multi-market linear TV


The Results

Success from the 1st campaign results in increased budget for the 2nd campaign.  CTV Media secured a brand shift study by Experian showing +57.1% lift.  Households with $175k+ income produced the largest visitation rates.