CTV OTT + Linear Addressable Case Study
This Fortune 100 company was looking to increase brand awareness with financial market watchers and C Suite executives across multiple markets with a limited budget.
Advertiser: Fortune 100
Market: Top 31 DMAs
Media Types: Local Broadcast and Cable
This campaign used targeted geography and programming to reach this target audience.
- Local cable zones were identified with zip codes that had a high concentration of C-Suite executives and market watchers.
- Thoughtful programs and networks were selected based on Simmons data identifying a high concentrated audience for of C suite executive and market watchers.
The limited budget meant we had to minimize waste. The zoned cable accomplished that in reaching these executives where they live.
In the 4 years following launch, the branding campaign proved to have a direct impact on the company’s overall financial health and evolved from local market messaging to a national presence with an eight figure budget.