CTV OTT + Linear Addressable Case Study
Advertiser Objectives
Increase travel to this US domestic state.
Category: Tourism
Market: Multi-Market
Media Types: CTV/OTT and Addressable Linear TV
Our Solution
Reach travelers in nearby markets and track awareness and travel activity.
- CTV / OTT targeting active domestic travelers
- Arrivalist pixel provided geo-location intelligence on what % of the exposed CTV / OTT audience traveled to the destination
- Addressable multi-market linear TV
The Results
Success from the 1st campaign results in increased budget for the 2nd campaign. CTV Media secured a brand shift study by Experian showing +57.1% lift. Households with $175k+ income produced the largest visitation rates.
Powell, OH 43065 info@ctvmedia.com
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