Insurance Provider Improved Lead Cost by 72%
The Challenge
A well-known insurance provider was looking to lower their cost per online enrollment start to a 65+ audience during a key open enrollment period.
The Solution
We first engaged the 65+ audience on Connected TV to build an exposed audience data set, the Qualified Viewer Pool (QVP). This QVP served as the foundation for retargeting efforts cross-device to drive qualified online enrollment starts.
The Results
Leveraging Pre-Bid Verification, and precision targeting, the insurance provider saw
- Cost Per lead was lowered by 72%
- 97% video completion rate on CTV
- Outperformed alternative liner advertising approach by 94%
