Insurance Provider Improved Lead Cost by 72%

The Challenge

A well-known insurance provider was looking to lower their cost per online enrollment start to a 65+ audience during a key open enrollment period.

The Solution

We first engaged the 65+ audience on Connected TV to build an exposed audience data set, the Qualified Viewer Pool (QVP). This QVP served as the foundation for retargeting efforts cross-device to drive qualified online enrollment starts.

The Results

Leveraging Pre-Bid Verification, and precision targeting, the insurance provider saw

  • Cost Per lead was lowered by 72%
  • 97% video completion rate on CTV
  • Outperformed alternative liner advertising approach by 94%