Make your brand part of TV’s biggest viewing event, Super Bowl LIX

The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to show your brand to the key markets of your choosing.

Super Bowl LVIII brought in the viewership numbers last year, delivering 123.7 million viewers. The football game was televised on CBS, Nickelodeon, and Univision. With the new age of streaming, sports fans could stream the Super Bowl on Paramount+ and NFL’s digital platforms. But numbers don’t lie and linear still reigns supreme, with 97.3% of viewing being on the broadcast network, CBS. Streaming or broadcast, the viewership increased by 7% from Super Bowl LVII to Super Bowl LVIII. The increase in viewership is largely due to the expansion of viewer demographics. The Super Bowl isn’t an event just for dads anymore. Super Bowl LVIII saw 47.5% of viewership being women, with a 24% increase in viewership of ages 18-24 from Super Bowl LVII to Super Bowl LVIII. The expansion of diverse audiences opens opportunities for companies to increase their potential reach through the program’s advertisements. One brand decided to capitalize on the continuously growing diverse viewership of the Super Bowl.

The Super Bowl over the years has been dominated by large, well-known companies with traditional advertisements, such as Budweiser and Pepsi. With the increase in diverse viewership, NFL’s evolving audience wants and values newer brands that are unique within their industry . poppi soda is a perfect example of this. The innovative prebiotic soda brand ran a national advertisement during Super Bowl LVIII that proves newer companies can have a spot at the table. Their 60 second advertisement reached 29.1 million people. They achieved the highest reach during Super Bowl LVIII, beating out traditional companies like Bud Light and Volkswagen.

An hour after poppi’s commercial aired, the brand’s Google search volume accelerated by 100x over the previous hour. Though they aired the very same commercial during other specialty broadcasts, the numbers prove that the Super Bowl reigns supreme in reaching consumers. The commercial during the Super Bowl had Amazon sales, website traffic, and Google search volume grow 10x higher than when the commercial aired during other highly anticipated primetime programs. These programs include the premieres of highly viewed reality shows, like The Bachelor and Vanderpump Rules, as well as the NFL Championships and the GRAMMYs. Today, poppi’s soda with prebiotics is the #1 selling soda on Amazon and the brand continues to be one of the fastest-growing beverage brands in the industry.

Poppi is only one of the many brands that have seen exponential growth after airing a Super Bowl commercial, and your brand can be one of them. Viewership is continuing to increase year over year for the most anticipated football game of the year, as well as increased growth in many diverse audience segments. Availability is still open, take the opportunity to reach consumers where they will be flocking come February 9, 2025: Super Bowl LIX.