CTV Everywhere combines the flexibility of digital with the premium content of television, allowing viewers to access content on mobile, tablet, laptop and over-the-top (OTT) devices (Roku, Connected TV, Smart TV, Apple TV, Chromecast, Xbox etc.) TV Everywhere (TVE) is authenticated viewing through the MVPD App/ website or Network App/website.

OTT viewing creates one of the most compelling environments for viewers to engage with both content and your client’s message.

In particular, these big-screen devices deliver:

DESIREABLE AUDIENCES:

OTT allows your client to reach viewers who are harder to find, including affluent millennials and cord cutters.  The median OTT viewer is 23 years younger than TV viewers, and their median yearly HH income is nearly $10K higher than traditional TV households.

ENGAGED VIEWERS:

Over one-third of OTT visits are over an hour long and viewers complete 98% of all premium video ads.

BRAND LIFT:

OTT campaigns produce a greater lift in brand awareness and favorability than desktop and mobile according to a recent Hulu study, demonstrating that the engaged OTT viewing environment is more conducive to promoting brands than other digital channels.

INCREMENTAL REACH:

OTT audiences are not likely to deliver duplication with linear buys.  In reality, OTT has compensated for a large part of the primetime TV ratings decline, replacing traditional television for many viewers. People spend almost the same amount of time in front of a TV but increasingly access their content through different devices. Therefore, if you only advertise through linear TV, you would miss out on these OTT audiences, who are watching the same content during the same time period, but on a different platform. (Nielsen N Power May13-May17)