CTVE - OTT Advertising

Reach Premium Audiences across More Branded Networks than any Other Platform

September 6, 2018

Over The Top (OTT) Advertising may still be in its infancy, but we're pioneers and blazing the trail for our clients in this impactful new advertising frontier with our own OTT/CTV/TV Everywhere platform: CTV Everywhere (CTVE). CTVE combines the flexibility of digital with the premium content of television, creating one of the most compelling environments for viewers to engage with both content and your client's message.

 

If we still have your attention, you must agree that OTT advertising is an essential element to your TV & video advertising plan.  So, here's why you should partner with CTV:

 

 

CTV places OTT advertising across more branded networks than any other platform which means you'll work with a team who knows the ins & outs of delivering a successful OTT campaign better than anyone.

 

We make the buying process simple by eliminating the hassle of working with multiple content providers.  With one easy transaction, CTV delivers your ads seamlessly within brand-safe premium content across our network of 100+ providers.

There was a time when simply buying ads programmatically through your DSP was enough. Not anymore. Partnering with CTV will ensure you have access to the greatest amount of IMPs in your target geography.

ACCESS TO OTT INVENTORY

CTV isn't bound to one or just a few of the OTT apps.  We've built relationships with nearly all OTT ad-supported apps to give you the most diverse and best access .  CTVE offers you  the premium OTT inventory you've been looking for. Reach the viewers in your geography regardless of their subscription.

 

 

AUDIENCE TARGETING

Remove the guesswork that's traditionally been baked into a TV buy by utilizing digital data segments from the likes of BlueKai or Lotome to deliver your OTT campaign with pinpoint accuracy.

 

POST CAMPAIGN REPORTING

After the campaign, CTV can provide an informative summary of the most important elements of your OTT campaign, including:

 

 

• IMPs by Network

• IMPs by daypart

• IMPs by date

 

 

 

 

• IMPs by device (CTV/OTT, mobile, laptop/pc)

• Video completion rate

• Click through rate

Craving more information on Over-the-top (OTT) Advertising and CTVE?  Shoot us an email or check out the info below.

 

 

 

Your OTT / Over The Top Advertising Partner

september 7, 2018

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