Data drives business. ClarityTV™ is your GPS.
“TV is great, but I can’t measure its’ effectiveness like digital.”
“You’re asking me to spend how much on something I can’t track?”
“How do I know if it’s working?
Stop us if you’ve heard these reasons not to include TV in a marketing mix.
And while you know all the studies that prove TV still reigns supreme in reaching audiences, as marketers, you need something tangible. Something that gives you direction on how to best engage with consumers. Justification that a TV investment is a smart one.
ClarityTV™ provides data on the relationship between your TV ads, website traffic and conversions, giving you a transparent looks into how your television campaign influences your business. Combining automation and human analysis, ClarityTV™ and CTV Media Analysts can optimize your campaign in-flight, generating greater results and a higher ROI.
Common Questions ClarityTV™ answers:
• Which networks should I be on to reach my audience?
• When is the best time to air my commercial to generate the most leads?
• What’s the optimum frequency my spot should run?
• Does my creative make an impact?
• Which creative is most effective?
• What are the best media choices?
• How much lift is being produced by optimization?
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