Is TV Everywhere/ OTT Part of Your 2018 TV Plans?

January 8, 2018

OTT/TV Everywhere is live or On Demand viewing done on a mobile device, tablet, laptop, Smart TV or OTT devices such as Roku, Apple TV or Chromecast. This platform combines the flexibility of digital advertising with the engagement of traditional TV. Primetime linear TV ratings have dropped 24% from 5/13-5/17*. During that same periodOTT ratings increased to make

Continue Reading

TV is Still King

April 13, 2017

According to data from comScore, courtesy of its latest US Cross-Platform Future-in- Focus Report, analyzed and reported by the Marketing Charts staff, among households with both traditional TV and OTT, Traditional wins out.  OTT continues to act more as supplemental viewing than the main stage. In December 2016, for every hour these households spent watching

Continue Reading

Watching ‘Skinny’ Bundles Get Lively

May 10, 2016

From : MultiChannel NEW YORK — Hulu is the latest media company to reveal plans to offer a “skinny bundle” of live cable and broadcast network feeds to stream over the Internet. Hulu CEO Mike Hopkins announced the proposed streaming service last week by emphasizing that subscribers to the package will be able to enjoy

Continue Reading

OTT – Suddenlink Tunes In Hulu

May 6, 2016

From: MultiChannel     Suddenlink is the latest U.S. MVPD to complete an integration with Hulu, announcing Thursday that the SVOD service is now available  to the MSO’s subs with TiVo-powered set-top boxes.   Suddenlink customers with Hulu subscriptions  can access the OTT service by tuning to channel 3001 on their TiVo box and signing

Continue Reading

DirecTV To Debut 3 Streaming TV Services

March 2, 2016

Looking to jump into the over-the-top (OTT) service industry — as well as keep pace with Dish Network’s Sling TV — AT&T says its satellite TV pay service, DirecTV, will be launching three different branded streaming TV services via a wired or wireless internet connection. With DirecTV Now, consumers can simply sign up for the

Continue Reading