Why Apple Making TV Shows Is a Bad Idea

September 3, 2015

If you’re excited by the news that Apple is potentially considering joining Netflix, Amazon, Hulu, and other digital entities by producing original movies and TV programming, ask yourself this: What would the perfect Apple-produced TV show look like? Would it be a smart, emotionally tempered program about the effects of technology in modern life, like AMC’s Humans

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Study: TV has the greatest reach

June 23, 2015

With TV networks in the midst of upfront negotiations with advertisers, TV networks would like to remind you that they are way more effective than digital. Following last week’s study from Turner and Horizon Media that said TV remains the most effective ad format, CBS has released data about cross-platform campaigns it claims shows just how dominant TV

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Comcast Buys Visible World, Expands Addressable TV Advertising

June 5, 2015

  The largest U.S. cable operator, Comcast Corp., continues to acquired advanced advertising technology companies — now with the purchase of Visible World.Visible World has been one of the bigger platforms and proponents of addressable TV advertising. The technology-based company has worked with more than 300 advertisers, reaching approximately 80% of U.S. cable homes with

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TV Benefits From Online Video Ads

May 26, 2015

Traditional TV programmers and distributors continue to gain share and business from online video advertising.A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before. FreeWheel

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