Merge 1st or 3rd party audience segments with TV viewing data, Neustar consumption habits and planning CPMs to uncover the ideal budget allocations across broadcast, cable, CTV, social, and digital for optimal reach & frequency in a converged ecosystem.

Access advanced data & ratings without the high subscription /license costs.

What Can Precision Media Do?

1.
PLAN

Plan local video campaigns across Linear, CTV, and Digital, taking audience consumption habits and costs into account to maximize impact and efficiency.

2.
ACTIVATE

Access over 60,000 audience segments and 500+ Digital/CTV inventory sources to activate campaigns to effectively reach your audience.

3.
MEASURE

Measure and optimize performance by tracking reach and frequency across channels – linear, CTV, and Digital. Improve future plans based on real results.

All Video Elements Analyzed

Precision Media Recommendations

By utilizing Precision Media data, which combines 1st or 3rd party audience segments with viewing data, Neustar consumption habits, SQAD data and eCPMs, we’re able to uncover the ideal allocations to optimally reach your target audience in their top DMAs.

Assumptions:

  • 28-Week Flight
  • 2800 Weekly TRPs
  • Goal: Optimal Reach
  • Target: C-Level Executives or Business Influencers w/HHI $200k+

Key Findings:

  • Your audience consumes 53% more cable than the national average and 34% of their audience over-indexes on digital
  • 54% are heavy TV viewers, while 34% are heavy digital users
  • Optimal Budget Allocation:
    • 5% Targeted CTV
    • 3% Targeted Preroll
    • 53% Broadcast
    • 39% Cable

Audience & Media Optimization

Geography
Atlanta

Boston (Manchester)

Chicago,

Dallas-Ft. Worth

Houston

Los Angeles

Minneapolis-St.Paul

New York

Philadelphia

San Francisco – Oak – San Jose

Washington DC (Hagrstwn)

 

Marketwide 18+ Count:
38,102,800

Target Audience:
C-Level Executives or Business Influencers

Target Audience Count:
3,316,708 (9% of 18+)