Paris Olympics Insights
The Paris Olympics are captivating audiences; a staggering 34 million viewers tuned in for the first five days of the Paris Olympics, a 79% increase over Tokyo. Additionally, Snoop
Why You Should Combine CTV/OTT with Linear TV
In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming ser
IAB 2023 Outlook – Cross-Platform Measurement
The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus
TV Advertising is More Affordable Than You Think
TV is the advertising medium that redefined everything. You don’t need to be involved in the marketing industry to understand how powerful television can be for building your