Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data RESTON, VA, Oct 3, 2019 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. “We have been […]
TV Advertising is More Affordable Than You Think
TV is the advertising medium that redefined everything. You don’t need to be involved in the marketing industry to understand how powerful television can be for building your brand. Yet many brands feel that TV seems out of reach because they can’t afford to reach their target audience. The common line of thinking with TV […]