An AI Made The Case For TV. We Didn’t Write A Word Of It.
We asked Google's Gemini a blunt question: have brands pulled too much money out of TV? It didn't hedge. Here's what it said about attribution theater, the reverse halo effect, and
The ROAS Math
Every bot impression, every spoofed app, every fake viewer still shows up as a line item on your invoice. It just doesn't show up as a real person seeing your ad.
The KPI Blind Spot
Less than 25% of CTV advertisers track fraud as a KPI. Here's why that blind spot exists, how bundle ID fraud slips through it, and what to ask your current partners before your ne
The Cost Of Doing Nothing
Somewhere between the media plan and the performance report, a chunk of your CTV budget is disappearing into inventory that never had a real person on the other end of it. Most adv
What We Brought Home From Cannes
Research shows TV drives 12x higher brand recall than search and 2x higher than social. Here’s the science behind it and what it means for your strategy.
Too Many Players Not Enough Coaches
Research shows TV drives 12x higher brand recall than search and 2x higher than social. Here’s the science behind it and what it means for your strategy.
The Memory Gap: Why TV Builds Brand Recall That Other Channels Can’t Match
Research shows TV drives 12x higher brand recall than search and 2x higher than social. Here’s the science behind it and what it means for your strategy.
Everyone’s Chasing Streaming — and Reach is Quietly Collapsing
Connected TV isn’t just growing — it’s redefining how brands reach audiences. With more than $33 billion invested in premium CTV video in 2025, advertisers have made it clea
CTV is Booming
Connected TV isn’t just growing — it’s redefining how brands reach audiences. With more than $33 billion invested in premium CTV video in 2025, advertisers have made it clea
CTV Media launches ENGAGE 4U, an AI-powered unified video platform
CTV Media today announced the launch of ENGAGE 4U, a groundbreaking unified video platform powered by AI intelligence.